Multiplier AI: A Healthcare Success Story
By Vikram Kumar Co-Founder | Multiplier AI Solutions
The Problem
Can the vast amount of data about us gathered by the likes of Facebook and Google be used to alert us before a Heart Attack or in the early stages of Cancer? Or can there be a single product for healthcare companies combining all AI and clinical rules across 200+ treatment areas to focus their efforts on new high-risk patients in their neighborhood and get them to take preventive care.About Multiplier AI Solutions
Multiplier AI Solutions was co-founded in 2011 by Vikram Kumar, an IIM-Calcutta alumnus and Saumya Prakash- a BITS Pilani, SPJIMR alumnus. Multiplier AI tools are highly effective in helping healthcare companies generate incremental revenue. For example, a top hospital chain generates an additional 5+ million USD revenue per year by using Multiple products. Multiplier has grown phenomenally over the past 8 years working with large international pharma companies, hospital groups and medical device companies, unseating larger companies such as Salesforce and IBM Watson across top client locations in Asia. Clients include Apollo, Dr. Reddy’s, Manipal, Medtronic, Narayana Health, Hinduja and 20 other top healthcare firms with a total 400+ units in India and abroad.Unique Offerings for Hospitals and Digital Health
Multiplier AI has been on the frontier of creating disruption in the healthcare space through its unique solutions. For hospitals it has a suite that makes complex digital campaigns easy and automated:- AI powered SEO: The only healthcare competitive intelligence tool that helps hospitals and doctors get on to Page 1 across platforms.
- AI powered SEM: Automated programmatic marketing on Google, Facebook, and other platforms
- AI powered cross sell and upsell: Leverages AI across hospital and public data to get patients to the right doctor within the hospital eco-system
Below are our solutions that have created disruption in the Pharmaceutical Market.
- DocRank.ai
DocRank Platform is a tool that aids Pharma marketers to find top doctors and patients for their therapies across the country and to present to the doctors automated ways to drive higher footfalls. DocRank also provides medical reps digital profiles of doctors based on public data. - AI Referral
AI Referral Platform helps Pharma marketers to increase the footfalls in the affiliated doctors’ clinics across the country by targeting patients searching online for a specific disease and channeling them to such clinics in their area by promoting relevant offers.
In short, Multiplier AI driven end to end marketing products have positioned Multiplier to emerge as a future global leader in Healthcare Marketing AI.
Vikram Kumar
Co-Founder
Multiplier AI Solutions
“AI powered Marketing for Healthcare”
Following his PGDM from IIMC in 1999, Vikram walked away from the Day 1 offers to join a start-up indya.com as its first employee – possibly the only person in his batch to take the start-up plunge directly. Subsequently, he focussed on start-ups including one that went on to become one of the fastest growing data analytics company in US for eight years in a row, and another that failed to take off! He was also responsible for successfully delivering over hundred data analytics projects for global marketing teams of Microsoft.
Vikram realized that hospitals were unable to guide patients effectively while going to Apollo daily for physiotherapy sessions post an accident. For example, a cancer patient could have his records in the hospital lab but still miss out on being alerted that he needed life-saving treatment.
Sensing an opportunity, Vikram realized that hospitals needed to manage and use their data for marketing better and needed solutions that provided fast results to succeed in the “perennially over stretched and firefighting” hospital industry.
This led him to focus on AI powered Marketing in healthcare space and setting up Multiplier in Hyderabad. Multiplier is now growing its business with a product-based approach having bagged his first round of VC funding of 1 million USD from Norwest Venture Partners, a leading Silicon Valley VC investor in the space.
Vikram stepped into the healthcare arena without much experience of the industry. However, being outsiders to the healthcare space helped Multiplier get traction early on, for the projects they got were the ones that other more established players passed on. Multiplier took these tough projects on and delivered stupendously, building a reputation. Moreover, a clearly defined, focused approach of delivering marketing analytics in healthcare for only paying customers helped them enhance that reputation in a niche area.
C-Marketplace is for Entrepreneurs and Business leaders from IIM-C (as of now). This marketplace is intended to tap into the power of Cooperation. Hence, the “C” here stands for ‘Co-Operative’ and is also a quiet tip of the hat to our Joka C.